Currently, social media is a completely separate world with numerous platforms, mediums, and channels, for earning a huge profit. According to www.socialpilot.com, 3.5 billion people are using social media. However, social media is a huge world when you are considering your online business. This is because social media is responsible for including gigantic platforms like Twitter, Facebook, Snapchat, LinkedIn, and most importantly, Instagram. However, there is no denying the fact that Instagram is trending since 2010 and it is also the most preferred among the brands. Instagram has managed to outshine the other gigantic social media sites.
With the amazing Instagram statistics, businesses are using Instagram for constantly promoting their services and products. Instagram has also been helpful in assessing the brands to reach new customers as well as building a great follower base.
Given below is a list of the reasons as to why brands are using Instagram in comparison to the other platforms.
Instagram Helps in Generating a High Conversion Rate
It does not matter as to what type of business you are running; boosting the conversions is definitely going to be one of the topmost priorities for your business. The traffic that is generated from Instagram is a lot more in comparison to LinkedIn, Facebook, and Twitter. Instagram is capable of delivering incredible returns despite the fact that you will not be able to use the clickable links anywhere on your profile other than on the bio. Instagram has already proved that it is a clear winner when you are considering generating sales as well as boosting the conversions.
Boosting the Rates of Engagement
Instagram is capable of generating a high engagement rate. Micro influencers have already agreed to the fact that Instagram has proved to be extremely effective in comparison to the other social media platforms when the engagement was considered. It has been proven that:
- Instagram is capable of generating 70% more engagement in comparison to Facebook.
- Instagram generates 69% more engagement in comparison to Twitter.
This shows why brands prefer Instagram over various other platforms.
Sharing Visual Content
It is not a surprise anymore that visuals are definitely the ideal way of communicating and spreading the message of your brand to the people. Instagram is completely visual and this is one of the most important reasons as to why the marketers prefer using the visuals mostly. The images that are posted on Facebook through Instagram are responsible for getting more engagement in comparison to the ones that are posted directly on Facebook. Get free Instagram likes by going through reputed websites.
Increasing the Reach of the Brand
With the total number of active users on Instagram, the brands can easily reach their target audience. Instagram has almost 25 million business accounts and 80% of the users are following one business at least. In comparison to Facebook, Instagram also has more monthly advertisers. The competition is lesser on Instagram and there is also a huge scope that you are going to succeed with the marketing plans that you have.
Staying ahead of the competitors is the first priority of each and every business. Ensure that you are on Instagram so that you can do this even more easily.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain free Instagram likes with his effective marketing strategies and guidance.