How to Boost Your B2B Lead Generation with Content Marketing

Content Marketing is now an indispensable part of digital marketing and online businesses.  Every single day, the facet of digital marketing is changing with the growing realm of content marketing. Previously, the business to business marketing was done through, cold calling, direct mails, salesperson drop etc. But, in this age of digitalization, content marketing materials have come up to help in lead generation (boosting customers’ interest in your product or service) and increase sale. Some of the elements are like blogging, video content, infographics, social media etc.

Starting from online shopping sites like Amazon to academic help services like, every single business needs content marketing as their tool to enhance leads.

The customer pulling or acquisition has also become web-centric. Now, people spend more time on the internet and the availability factor is also high. Therefore, 80% of the business marketing is done online.

Lead Generation is a very difficult thing because the competition in digital marketing is very high. Therefore, for the lead generation process, it is very much important to build up a good content strategy for marketing. Here are some of the tips which you can follow to generate leads properly.


  • Know your customers for better promotion: When you ensure content marketing for generating leads, you should also know the right place for your promotion. When you write off-site contents, you should know the exact platforms where your target audience can visit and get to see the posts.  Thus, the selection for promotional platforms is very much important for generating leads. Investing in such a platform where no is likely to visit will definitely not generate leads for your website.
  • Select keywords wisely:  If you are a digital marketer, you should know how contents are formed or written. Keywords are the primary words that are important for boosting sale through content marketing. Therefore, if the placing of the keyword is not correct or if the right and an exact keyword is not used, then lead generation can be a problem. It is very much important for the SEO (Search Engine Optimization) executives to choose the keyword wisely. Then, it is the duty of the content developers to place it wisely in the write-up.
  • Acquire online proof:  To generate a lead in your website, it is very much important for you to make your website a professional one. Make sure that every single feature is updated, all the sections are covered. This is because, if you make our online presence in an unorganized manner, then a lead generation would not be possible. It is all about impressing your customers. Therefore, the online presence that you have should be very much impressed that customers show interest in your products or services.
  • Connect Via Social Media: You need to have the idea how social media is important for lead generation. You are likely to get a number of your targeted audience there. So, when you promote your contents and create backlinks for your website, then people from there can reach you for sure.

One of the best ways is to connect via LinkedIn. This is one of such platforms where you can get a lot of opportunities to connect with your customers, share your contents and generate leads for sure. You can also get to know your competitors and check out how they market their contents.  You will e able to know about new ideas when you do so.

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  • Get active in groups-

In various social media groups, it often happens that various companies participate and get to know about other companies. If you get active in their group and share your contents there, you can also generate a certain amount of leads there. Here, to be active and make people know about your company, the first thing that you need to do is to share the contents of other companies to gain trust and credibility from them. Apart from that, when they start sharing your contents, more people will get to know about you and also leads will be generated.

The strategy for content marketing should be set and also along with a particular target. Otherwise, the sales can drop if the number of lead is not generated by your site.


  • Post blogs in potential websites-

Writing contents for your own website is called on-page contents, but, for a better lead generation with content marketing, you need to go for guest blog post process. Find out the potential websites where you can post your blogs as a guest. You can create proper backlinks with your contents and later with such links some of the leads may get generated in your website.


  • Social BookMarking process-

By posting social bookmarks in various websites too, you can be able to generate leads. It is known as highlighting your services in various sites. These are direct promotional contents via which you directly approach the customers to come to your websites. Here also, you need to place the keyword tactfully so that it can be at the top of the Google page.

Different social bookmarking can also help you in generating leads to your website.


  • Email marketing to enhance sale:

This is one of that content marketing that works as a puller. Here, you need to give certain offers and discounts to the customers by sending forced email to them. Here, the contents should be very strong and also compelling so that it does not remain in the ‘trash’ folder of the inbox. Email marketing in content marketing also helps to generate a handful amount of leads to the website.


  • Infographics:

This can be regarded as the fast and also customizable way for presenting the contents. Once you create infographics and precisely write about your service, then most of the customers can come up. While doing content marketing, you need to understand that your customers do not have a lot of time to read the entire article or blog post. So, this is the best way to keep your customers informed and also in a precise way. Infographics can give information in a brief but can ensure lead generation because interesting contents can attract customers. So, this is a very good idea.


  • PowerPoint presentations:

Via proper powerpoint presentations too, the content marketing can be done.  Like infographics, powerpoints are slideshows that can provide certain information to the customers and also in a ‘to-the-point’ process. This can be very much helpful in enhancing interest among the target customers. Hence, as a result, lead is generated.

Therefore, if you write different type of contents and promote them properly with brilliant SEO strategies, then you can easily generate lead and boost your sale easily. Try out these amazing ways and see how it works.


Author Bio: – Nathan William is associated with for providing homework help to the students. He has done is MBA from University of Melbourne and PhD from Oxford University. He is now one of the reputed professors of Cambridge University.  

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Mihir Patel

A blogger by the mind and a passionate blogger by heart ❤️. Fountainhead of 10Minuteideas. Life motto: Live while you can! Teach & inspire while you could & Smile while you have the teeth.

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