21 Nov 10 Minutes Conversion of Leads through Digital Channels
“The first step in solving a problem is recognizing there is one.” – These words were delivered by Will McAvoy in the opening scene of the famous TV show “The Newsroom”. If we look at it in the business context, we would realize one of the most important business decisions in the corporate world today is – what is the best digital marketing strategy for us? As plain and simple as it may sound to you, it certainly involves a world of marketing analysis, forecasting techniques, shortlisting the right digital channels for your product or service, etc. And what do you achieve with it? Well, for starters, you’ll surely be able to have a better rate of conversion ratio for your business.
If your potential customer has access to the good internet by High Speed Internet Providers, you need to realize the fact that for him or her, switching to your competitor’s product is a matter of seconds. Yes, that’s right! That’s the fast-paced and digitally advanced world we live in now. Gone are the days when you, as a business entity, would just have to invest in the right marketing technique and get the results you wanted. The evolution of the internet, and all the opportunities that came with it for the past decade or so has changed the whole dynamics of marketing and advertising.
In today’s highly competitive business, if you are not ready or mentally prepared to adapt to the ever-changing marketing trends and tools, it won’t be easy for you to survive in the longer run. There was a time when your potential customer would be able to find you through your traditional advertising campaigns – now, it’s you as a business entity that has to reach out to your customer and educate him or her about your product or service.
Let us have a look at some of the commonly used digital marketing channels that assist in increased ROI and conversion ratios for businesses globally:
Today, your potential customer and the target market that you have in mind has good access to High-Speed Internet Providers at very affordable rates. This directly means that you need to make good use of email communication and keep your potential or existing customers updated about your products and all the enhancements you’re doing with your product at the right time before they get contacted by your competitor and switch to their product.
Pay-per-click Advertising (PPC)
Over the years, this method of digital marketing has become one of the most commonly used techniques by businesses worldwide. The concept is quite simple – for instance, you are looking for internet and cable packages in your area, and during your search, you landed on a few websites where you saw the word ‘charter’ in the form of ads on all those various web pages you visited. Since you already heard about this name before through a friend and now you want to know about the charter cable cost, you clicked on it and there you left your contact information for further correspondence. This effective digital marketing channel has resulted in huge conversion ratios and eventually, profit maximization.
Social Media Marketing (SMM)
Well, in the past decade, social media outlets have penetrated into the corporate world to a huge extent. Channels like Facebook, Twitter, YouTube, LinkedIn, etc., are not merely for making new acquaintances or sources of entertainment anymore. If you are able to decipher your target audience successfully, you will know for sure what specific social media channel is for you and where you need to invest for your digital marketing strategy in order to increase your conversion ratios.
Search Engine Optimization (SEO)
According to independent surveys, above 90% of people who are looking for information on a product or service, initiate their journey from a search engine. Provided that internet connectivity is stable at any given time as offered by Charter Spectrum Internet, your potential customers are using Google and other search engines for product information round the clock. This easily means that if a business entity is not making its online presence visible via effective SEO tools like keyword search, page optimization tools, organic VS PPC sources, etc., it could very well result in lesser leads and conversion ratios as compared to its competitor.
Another effective tool in the world of digital marketing that ends up increasing your conversion ratios is the quality and authenticity of your website content and all the various sections on your website where visitors can read about your brand, product, and your overall existence. Marketers today pay a lot of heed towards this marketing tool and ensure the up-to-date information in the form of text, videos or graphics. If readers can find effective content that relate to their needs and requirements, it will certainly make life easier for you as a business unit.